Green Marketing and Mindful Consumption for Sustainable Development

  • Yatin Bokil Asst. Professor, S. K.N. Sinhgad School of Business Management, Pune, Maharashtra, India
  • Dr. D. K. Sinha Ex. Professor & HOD, Department of MBA, Dr. D. Y. Patil Institute of Technology, Pune, Maharashtra, India
DOI: https://doi.org/10.47494/cajitmf.v2i9.142
Keywords: Mindful consumption, generativity, green marketing, social marketing

Abstract

Ecological degradation and environmental resource constraints pose a threat to human welfare. Human behaviour has the potential to contribute towards solutions for environmental challenges through mindful consumption. Generativity can play an important role in shaping environmentally responsible human behaviour. Green marketing, through introduction of sustainability paradigm in marketing mix, can facilitate the consumption of more sustainable products and services.

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Published
2021-09-25
How to Cite
Bokil , Y., & Sinha, D. D. K. (2021). Green Marketing and Mindful Consumption for Sustainable Development. Central Asian Journal of Innovations on Tourism Management and Finance, 2(9), 4-7. https://doi.org/10.47494/cajitmf.v2i9.142
Issue
Vol. 2 No. 9 (2021): September 2021
Section
Articles

Copyright (c) 2021 Yatin Bokil , Dr. D. K. Sinha

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