Pricing Strategies for a New Product
Keywords:
price, pricing method, pricing strategy, market penetration pricing
Abstract
People often claim that "everything what is good is expensive". I wonder how true this point of view is. Can not a high-quality and good product just be cheap? In everyday life, this myth is often destroyed, because an expensive product may not be what we imagined, and conversely, a cheap product may surprise us. Thus, it is important to know what determines the price of a product. How is the price formed?
References
1. Kotler Ph., Keller K. Marketing Management, 14th edition, Translate from English, with general edition of Proff. N. Todua. TSU Publishing house, Tbilisi, 2015.
2. Kotler Ph., Armstrong G. Basics of Marketing. 14th edition, Translate from English, Bakur Sulakauri Publishing House Tbilisi, 2015.
3. https://www.marketinghouse.ge/different-brands-on-the-principle-of-pricing/
4. https://giropark.ru/ka/livnevaya-kanalizaciya/cenovaya-strategiya-ponyatie-cenovoi-politiki.html
5. https://ka.warbletoncouncil.org/estrategia-de-precio-15152
6. (https://sputnik-georgia.com/tips/20170324/235303292/qartuli-minerluri-wylebi.html)
2. Kotler Ph., Armstrong G. Basics of Marketing. 14th edition, Translate from English, Bakur Sulakauri Publishing House Tbilisi, 2015.
3. https://www.marketinghouse.ge/different-brands-on-the-principle-of-pricing/
4. https://giropark.ru/ka/livnevaya-kanalizaciya/cenovaya-strategiya-ponyatie-cenovoi-politiki.html
5. https://ka.warbletoncouncil.org/estrategia-de-precio-15152
6. (https://sputnik-georgia.com/tips/20170324/235303292/qartuli-minerluri-wylebi.html)
Published
2022-02-28
How to Cite
Alania, M., & Grigolaia, N. (2022). Pricing Strategies for a New Product. Central Asian Journal of Innovations on Tourism Management and Finance, 3(2), 14-18. Retrieved from https://cajitmf.centralasianstudies.org/index.php/CAJITMF/article/view/205
Section
Articles
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