Tourism Innovation and its Role in Enhancing the Competitive Advantage of a Tourism Product

  • Manana Aladashvili Iakob Gogebashvili Telavi State University, Associate Professor of Faculty of Social Sciences, Business and Law, Academic Doctor of Business Administration
  • Tamar Tamarashvili Iakob Gogebashvili Telavi State University Associate Professor of Faculty of Social Sciences, Business and Law Academic Doctor of History
DOI: https://doi.org/10.51699/cajitmf.v3i5.229
Keywords: Tourism Innovation, Competitive Advantage, Tourism Product, Creativity

Abstract

Tourism is one of the most perspective fields in the world economy. This is due to its multifaceted social and economic benefits that helps to solve many global challenges. As a result, many areas have focused on innovation as one of the renewable forms of competition that provides an innovative tourism product and meets the ever-changing needs of tourists. Therefore, the current study aims to explore the role of innovation as a tool to support the competitive advantage of a tourism product. The results of the research show that innovation is a powerful tool that can increase the competitive advantage of a tourism product. This will positively affect on the competitive position of the country. Accordingly, the creation of innovative tourism products and activities will help to popularize the tourism sector and increase its positive impact.

References

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Published
2022-05-22
How to Cite
Aladashvili, M., & Tamarashvili, T. (2022). Tourism Innovation and its Role in Enhancing the Competitive Advantage of a Tourism Product. Central Asian Journal of Innovations on Tourism Management and Finance, 3(5), 42-45. https://doi.org/10.51699/cajitmf.v3i5.229
Issue
Vol. 3 No. 5 (2022): May 2022
Section
Articles

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