Marketing Planning and its Types
Keywords:
Marketing, types of marketing, market, consumer
Abstract
Enterprises during their development, have applied different concepts in their business, depending on the time, conditions and opportunities. The very understanding of the marketing concept is one of the most relevant dimensions in the enterprise business. To properly understand the key concept of marketing, it must be emphasized that the activities of the enterprise have a beginning and an end to the consumer. The enterprise through marketing identifies needs and requirements, analyses and follows them until they are met. According to the marketing concept, the focus of all enterprise commitments is the market, respectively the consumer. The company will not be successful in its business, if it does not carry out research, market research for the market and the consumer in advance. In today's conditions of technical-technological development and high level of developmental perfection it is possible to produce everything. A special problem is where and how the products and services will be placed. Undoubtedly, marketing has its primary role and function for solving this problem.
References
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16. Singh, Honey (2017-12-29). "# 10 Important Trends in PR That You Cannot Afford to Ignore". Entrepreneur. Received 2018-08-25.
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18. Archived from the original on September 29, 2015. Retrieved September 28, 2015.
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20. Abbott, John Cave; Food and Agriculture Organization of the United Nations (1986). Improving marketing in the developing world: What happens and what we learn. Food & Agriculture Org. f.3.
21. The practice of one supplier trading goods with another can be as old as the trade itself. In terms of marketing today, its story is the latest. Michael Morris, Leyland Pitt and Earl Dwight Honeycutt say for several years business marketing took "a back seat" to consumer marketing.
22. R. C. Ford and W.C. Peeper, 2008. Managing Marketing Destination Organizations: Duties, Roles, and Responsibilities of the Convention and Visitors Executive Bureau, Orlando, FL, ForPer Publications.
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29. Saunders, S. G, Barrington, D. J. & Sridharan, S. (2015). "Defining Social Marketing: Beyond Behavior Change."
2. Bagozzi, Richard P. (October 1975). "Marketing as Exchange". Newspaper marketing. 39.
3. Drucker, Peter (1954). Management Practice. New York: Harper & Row.
4. The marketing definition was approved in October 2007 by the American Marketing Association.
5. Paul H. Selden (1997). Engineering Sales Process: A personal workshop. Milwaukee, WI: ASQ Quality Press. page 23.
6. See: https://www.cim.co.uk/resources/;
7. Paliwoda, Stanley J .; Ryans, John K. (2008). "Return to the first principles." International Marketing, Modern and Classic (1 ed.). page 25. ISBN 978-1843766490. Retrieved 30.12.1018
8. Jakupi A, 2000. Basics of Marketing. Prishtina, Kosovo: University of Pristina, p. 7.
9. See:https://dspace.aab-edu.net/bitstream/handle/123456789/875/374389a2-97cb-4490-814f b7698bb03d09.pdf?sequence=11&isAllowed=y.
10. Kotler, Philip & Keller, Kevin Lane, 2011. Marketing Management. 14th ed. New Jersey, USA: Pearson Education, p.18.
11. Kusumawati, R.D., Oswari, T., Utomo, R. B., & Kumar, V. (2014). The Impact of Marketing Mix 7P on Purchasing Target Music Product in Indonesia. Procedia Engineering, 97, 1765-1771.
12. Cant, M.C. and van Heerde, C. V., Personal Sale, Utah, 2004, p. 3.
13. Taylor, John (1978). How to start and succeed in your own business, p. 290
14. Yin, Xu; Jin-Song, Huang (2014). "Effects of Price Discounts and Bonus Packages on Online Impulse Purchasing". Social Behavior & Personality. 42 (8): 1293-1302.
15. Grunig, James E; Hunt, Todd (1984), Public Relations Management (6th edition), Orlando, FL: Harcourt Brace Jovanovich.
16. Singh, Honey (2017-12-29). "# 10 Important Trends in PR That You Cannot Afford to Ignore". Entrepreneur. Received 2018-08-25.
17. Seitel, Fraser P. (2007), Public Relations Practice. (10th Edition), Lower Man River, NJ: Pearson Prentice Hall.
18. Archived from the original on September 29, 2015. Retrieved September 28, 2015.
19. Roos, Dave. "What is Public Relations?" Software. N.p., April 5, 2008. Web. November 25, 2014.
20. Abbott, John Cave; Food and Agriculture Organization of the United Nations (1986). Improving marketing in the developing world: What happens and what we learn. Food & Agriculture Org. f.3.
21. The practice of one supplier trading goods with another can be as old as the trade itself. In terms of marketing today, its story is the latest. Michael Morris, Leyland Pitt and Earl Dwight Honeycutt say for several years business marketing took "a back seat" to consumer marketing.
22. R. C. Ford and W.C. Peeper, 2008. Managing Marketing Destination Organizations: Duties, Roles, and Responsibilities of the Convention and Visitors Executive Bureau, Orlando, FL, ForPer Publications.
23. A Dictionary of Marketing ", Oxford University Press. Retrieved 2017-10-04.
24. "What is relationship marketing? Definition and meaning." BusinessDictionary.com. Retrieved 2018-02-21
25. Berry, Leonard L. (2002). "Marketing of Service Perspectives Relationships from 1983 and 2000". Relationship Marketing Journal. 1 (1): 59-77.
26. Christopher Lovelock and Jochen Wirtz (2011), Marketing Services: People, Technology, Strategy, ed. 7, Upper River, New Jersey, Prentice Hall
27. International Social Marketing Association, European Social Marketing Association and Australian Social Marketing Association (2013), Defining Social Marketing Consensus
28. See: TobaccoDay, FutileAttempttoCurbSmoking.http: //en.rian.ru/analysis/20090529/155119204.htm
29. Saunders, S. G, Barrington, D. J. & Sridharan, S. (2015). "Defining Social Marketing: Beyond Behavior Change."
Published
2022-05-26
How to Cite
Vlahna, M. S. D. (2022). Marketing Planning and its Types. Central Asian Journal of Innovations on Tourism Management and Finance, 3(5), 88-97. https://doi.org/10.17605/cajitmf.v3i5.238
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