The Role of Marketing in Paris Tourism
Keywords:
Marketing activities, tourism industry, image of Paris, mystery, romance, filming historical films, preferential methods
Abstract
The article is devoted to the analysis of tourism development in Paris, the capital of France. Special attention is paid to the analysis of the experience of using marketing tools in promoting tourism as a leading branch of the country's economy. Methods of effective use of tourist resources of France are studied. The analysis of statistical materials is carried out, the most attractive tourist advantages of the country are determined.
References
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2. Bhasin, H. (2019, May 24). What is Tourism Marketing? - Concept Of Tourism Marketing. Marketing91. https://www.marketing 91.com/what-is-tourism-marketing/
3. Charlton, A. (n.d.). Bastille Day Traditions. A French Collection. https://www.afrenchcollection.com/bastille-day-14-july/
4. French tourism lost €61 billion in 2020. (2021, January 8). The Local France. Retrieved May 15, 2021, from https://www.thelocal.fr/20210108/french-tourism-loses-61-billion-euros/
5. Pierre (2013, September 21). Top 10 Most Famous Monuments of Paris. French Moments. https://frenchmoments.eu/top-10-most-famous-monuments-of-paris/
6. Shishlo, A. (2020, January 21). UNWTO: record 1.5 billion international tourist arrivals in 2019.EcoTourismEXPERT. https://eco-tourism.expert/en/news/unwto-record-1-5-billion-international-tourist-arrivals-in-2019
7. Stainton, H. (2022, may 28). Economic impacts of tourism. Tourism Teacher. https://tourismteacher.com/economic-impacts-of-tourism/
8. Makhmudov N.M., Alimova Guzal Alisherovna, & A.A. Kazakov. (2020). Analysis of the effect of coronavirus (covid-19) on the development of the world economic system. International Journal on Integrated Education, 3(11), 143-156. https://doi.org/10.31149/ijie.v3i11.865
9. Alisherovna, A. G. (2017). REGIONAL FEATURES OF RECREATIONAL NEEDS IN THE SYSTEM OF INDIVIDUAL HUMAN NEEDS. Asian Journal of Research №, 7, 7.
10. Алимова, Г. А. (2018). ВЫСОКОКВАЛИФИЦИРОВАННЫЕ КАДРЫ КАК НЕОТЪЕМЛЕМАЯ ЧАСТЬ ФУНКЦИОНИРОВАНИЯ ИННОВАЦИОННОЙ ЭКОНОМИКИ. Редакционная коллегия, 25.
11. Г Алимова, А Казаков Перспективы развития рекреационно-туристских зон Ташкентской области в контексте с сохранением экосистемы региона - Общество и инновации, 2020.
Published
2022-07-23
How to Cite
Alimova, R. (2022). The Role of Marketing in Paris Tourism. Central Asian Journal of Innovations on Tourism Management and Finance, 3(7), 23-26. Retrieved from https://cajitmf.centralasianstudies.org/index.php/CAJITMF/article/view/279
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