Determination of Motivation Factors in the Hotel Industry
Abstract
The paper discusses the economic foundations of hotel operation efficiency and the influence of motivational factors on hotel efficiency.
When considering the ways of increasing the economic efficiency of hotel operation, increasing the influence of motivation is presented as an important factor.Issues related to tourists' motivations can be defined as incentives, what motivates a person to travel.
Customer motivation is one of the most effective marketing ways to promote the company's development and promote its products on the market.
In order to attract and retain customers, loyalty programs are presented, which all hotels have developed individually.
It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to attract customers, especially business or other frequent hotel guests, to favor that particular brand or hotel group by offering discounts or privileges when choosing a hotel.
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