Study of Customer Perception Towards Mutual Funds

  • Dr. Komal Rani Baba Mastnath University, Asthal Bohar, Rohtak, Haryana, India
  • Neetu Jora Assistant Professor, Sushant University, Gurugram, Haryana, India
Keywords: financial, customer, perception, mutual, funds, markets, equity, investment

Abstract

The study deals with preference and perception of investors/customers towards mutual fund. Its main objective is to study the factors responsible for the preference for mutual funds as an investment option. The study also examines the investment objectives undertaken by investors while investing in Financial Instruments and finds out the highly used/preferred source of information for various investments options to invest in their most preferred Financial Instrument. Descriptive statistics namely rank order, frequency tables, cross tabs, bar charts and factor analysis are used for the purpose of data analysis. It is found that "Benefits & Transparency" is the major factor that is responsible for the customer  perception for mutual funds. It is also observed from the study that most of the investors studied under present study are moderate risk taker and are interested in Balanced Fund, through which they can earn higher returns at low risk. People in India still think with the perspective of savings rather than taking risk and investing in high ended equity markets. Even investors who invest in mutual funds are unclear about how they function and how to manage them. So, proper information must be provided to the investors in order to increase the loyalty among the investors towards Mutual Funds

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Published
2022-10-01
How to Cite
Rani , D. K., & Jora, N. (2022). Study of Customer Perception Towards Mutual Funds. Central Asian Journal of Innovations on Tourism Management and Finance, 3(9), 97-106. Retrieved from https://cajitmf.centralasianstudies.org/index.php/CAJITMF/article/view/310
Issue
Vol 3 No 9 (2022): September 2022
Section
Articles

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