Business Innovation Models of Indian E-Commerce Start-Ups to Create Successful Business Competing Against Global Players
Keywords:
Business Innovation Culture, Product and Process Innovation, Design Innovation, Innovation Competencies, E-commerce and Product Innovation
Abstract
This paper provides an insight into the business innovation models of Indian E-Commerce start-ups to compete successfully against global players, taking into account two of the leading Indian e-commerce players, JioSaavn and Flipkart. Using a case study research design, the authors have employed a qualitative methodology. We obtained the insights from face-to-face, one-on-one, and open-ended interviews conducted with around fifty senior industry leaders in the e-commerce industry. The insights were used to determine several drivers and best practices, which are discussed in more detail in the paper. A primary focus of this study was on innovation culture, product, process, and design innovation. Mobile devices are becoming increasingly integrated into our daily lives, and as such, the need to make purchases through these devices is also increasing. As a result, e-commerce players are able to provide new and innovative experiences for their customers, which contributes to their success. We observed a trend in which brick-and-mortar stores have incorporated digital technologies. The authors illustrate how e-commerce players can meet new consumer shopping habits through the use of the right technology as well as provide practical tips and realistic recommendations.
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3. Baisya, R. K., & Tiwari, S. P. (2008). E-governance Challenges and Strategies for Better-managed Projects. Emerging Technologies in E-Government, 203-208.
4. Hanna, N. K. (2016). E-commerce as a techno-managerial innovation ecosystem: Policy implications. Journal of Innovation Management, 4(1), 4-10.
5. Khattak, A. (2022). Hegemony of digital platforms, innovation culture, and e-commerce marketing capabilities: the innovation performance perspective. Sustainability, 14(1), 463.
6. Korper, S., & Ellis, J. (2000). The E-commerce Book: Building the E-empire. Elsevier.
7. Lee, C. S. (2001). An analytical framework for evaluating e‐commerce business models and strategies. Internet Research.
8. Lee, K. R. (2002). Impacts of Information Technology on Society in the new Century. Business and management, 5(6), 46-55.
9. Sanghi, S., & Srija, A. (2002). Entrepreneurship development in India-the focus on start-ups. Laugh Udyog Samachar, 20-27.
10. Tiwari, S. P. (2022). Information and communication technology initiatives for knowledge sharing in agriculture. arXiv preprint arXiv:2202.08649.
11. Tiwari, S. P. (2015). Strengthening E-Commerce Product Launches-Improving Efficiencies from Development to Production. Project And Technology Management Foundation (A Non-Profit Organization) Member of Asia Pacific Federation of Project Management, 1(2), 4-6.
12. Tiwari, S. P. (2022). Organizational Competitiveness and Digital Governance Challenges. Archives of Business Research, 10(3).
13. Tiwari, S. P. (2022). Emerging Technologies: Factors Influencing Knowledge Sharing. World Journal of Educational Research.
14. Tiwari, S. P. (2018). Is export-oriented and currency dynamics-based Indian soybean revolution environment-friendly. Current Science, 114(08), 1604-1605.
15. Tiwari, S. P., & Baisya, R. K. (2014). E–governance and its impact on enterprise competitiveness: Trends, Status and Challenges. MDI, Gurgaon INDIA in Association with Australian Centre for Asian Business, University of South Australia, Adelaide, AUSTRALIA, 1.
16. Tiwari, S. P. (2022). Re-emergence of Asia in the New Industrial Era. Technium Soc. Sci. J., 29, 471.
17. Tiwari, S. P. (2022). Knowledge Enhancement and Mobile Technology: Improving Effectiveness and Efficiency. arXiv preprint arXiv:2208.04706.
18. Tiwari, S. P. (2022). Covid-19: Knowledge Development, Exchange, and Emerging Technologies. International Journal of Social Science Research and Review, 5(5), 310-314.
19. Tiwari, S. P. (2022). Knowledge Management Strategies and Emerging Technologies--An Overview Of the Underpinning Concepts. arXiv preprint arXiv:2205.01100.
20. Tiwari, S. P. (2022). Emerging trends in soybean industry. arXiv preprint arXiv:2202.08590.
21. Tiwari, S. P. (2014). Exploring the Linkage between a Successful Digital Campaign and Gaming. Casual Connect, Asia Pacific, Singapore, 1(1), 5-6.
22. Tiwari, S. P. (2015). Business: Innovation & Survival, by a Googler.
23. Tiwari, S. P. (2015). Diversity and its importance in today’s corporate environment.
24. Tiwari, S. P. (2015). Editorial: Project and Technology Management Foundation (PTMF) Newsletter (June, 2015).
25. Tiwari, S. P. (2014). Editorial: Project and Technology Management Foundation (PTMF) Newsletter (December, 2014).
26. Tiwari, S. P. (2022). The Potential Impact of COVID-19 on the Asian Rural Economy: A Study Based on Asian Countries. Journal of Education, Management and Development Studies, 2(3), 1-7.
27. Tiwarim, S. P. (2022). Knowledge Enhancement and Understanding of Diversity. Technium Soc. Sci. J., 30, 159.
28. Tiwari, S. P. (2015). Knowledge Sharing and Content Creator Best Practices Online.
29. Tiwari, S. P. (2016). External factors which shape and influence an organisation's operating environment. In Syngenta Workshop on Social, economic, political, technological & environmental trends, Singapore (Vol. 1, pp. 1-5).
30. Tiwari, S. P. (2010). Workshop on Digital Marketing: Credit Course, IIM, Indore.
31. Tiwari, S. P. (2022). The Impact of New Technologies on Society: A Blueprint for the Future. Scholarly Publisher RS Global Sp. z OO.
32. Tiwari, S. P. (2023). Artificial Intelligence and its Imperatives for OD: How to Build an AI-Powered Organization. OD Play Notes a Bi-monthly Newsletter for OD Practitioners.
33. Zwass, V. (2003). Electronic commerce and organizational innovation: Aspects and opportunities. International Journal of Electronic Commerce, 7(3), 7-37.
Published
2023-04-18
How to Cite
Rocque, S. R. (2023). Business Innovation Models of Indian E-Commerce Start-Ups to Create Successful Business Competing Against Global Players. Central Asian Journal of Innovations on Tourism Management and Finance, 4(4), 52-64. https://doi.org/10.51699/cajitmf.v4i4.464
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