SOCIAL MEDIA MARKETING FOR SMALL AND MEDIUM-SIZED ENTERPRISES IN KAZAKHSTAN
Abstract
The purpose of this study was to explore the scientific literature on the state of SMEs SMM in Kazakhstan. The rationale of the study was the development and sustainability of SMEs in the Central-Asian country as well as their more effective SMM communications. The research methodology implemented a narrative literature review with a thematic analysis as a research method. The results showed that SMEs are high on the radar of the Kazakhstani government. It supports them with various state programs and public financial companies. The development of SMEs would promote the Made in Kazakhstan production and would significantly reduce imported equivalents goods. Thus, unemployment among young people would decrease. SMM has fertile ground because Kazakhstan has high internet and social media penetration. The paper contributes to the research of the SMEs from an SMM perspective. The topic is understudied in the context of Kazakhstan.
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