Modern Branding: Definition, Essence, Functions
Keywords:
brand, branding, brandingconsumers
Abstract
This article discusses the definition of the term "brand" in modern market conditions, describes the main components of the brand and explores the approach to the term from the point of view of international marketing.
References
1. https://fee.org/articles/the-role-of-brands-in-consumer-markets/
2. Groshev I.V., Krasnoslobodtsev A.A. System brand management: textbook - M.: Unity, 2012 - 578 p.
3. Antipov K.V. Fundamentals of advertising. 2nd edition - Moscow, 2018 - 236
4. Groshev I.V., Krasnoslobodtsev A.A. System brand management: textbook - M.: Unity, 2012 - 578 p.Оgilvy & Маther. URL: http://www.ogilvy.com
5. https://zaochnik-com.com/spravochnik/marketing/znamenitie-lichnosti-v-marketinge/devid-aaker-i-upravlenie-brendom
2. Groshev I.V., Krasnoslobodtsev A.A. System brand management: textbook - M.: Unity, 2012 - 578 p.
3. Antipov K.V. Fundamentals of advertising. 2nd edition - Moscow, 2018 - 236
4. Groshev I.V., Krasnoslobodtsev A.A. System brand management: textbook - M.: Unity, 2012 - 578 p.Оgilvy & Маther. URL: http://www.ogilvy.com
5. https://zaochnik-com.com/spravochnik/marketing/znamenitie-lichnosti-v-marketinge/devid-aaker-i-upravlenie-brendom
Published
2023-05-31
How to Cite
Usmanova, Z., & Azamatov , K. (2023). Modern Branding: Definition, Essence, Functions. Central Asian Journal of Innovations on Tourism Management and Finance, 4(5), 133-135. https://doi.org/10.17605/cajitmf.v4i5.507
Section
Articles
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