Leveraging User-Generated Content Platforms for Tourism in Bukhara

  • Nuriddinova Aziza Bakhtiyor kizi Teacher at Bukhara State University Bukhara
Keywords: ICT, Facilitator, User-Generated Content, collaborative information sharing, collaboration, tourism industry

Abstract

The research upon which this thesis is based aimed at the problem identification in the tourism sector of Bukhara, with the objectives of developing an ICT based framework, namely User-Generated Content platform that enhances information sharing and collaboration within the tourism industry. The role of the ICT as a facilitator of information sharing in tourism and realms involved has been sharply rising with the result of high reliance of both travelers and services on online platforms. Developing IT facilitated tourism sector in a region thus can boost the economy and the influx of the tourist. UGC is now mainstream and it is an increasing part of tourism marketing strategies. The main steps taken are the state of art, data collection, the Study of User-Generated Content, the study of digital platforms, developing a business process/ an IT based-solution.

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Published
2023-12-29
How to Cite
Nuriddinova Aziza Bakhtiyor kizi. (2023). Leveraging User-Generated Content Platforms for Tourism in Bukhara. Central Asian Journal of Innovations on Tourism Management and Finance, 4(12), 74-78. Retrieved from https://cajitmf.centralasianstudies.org/index.php/CAJITMF/article/view/664