Role of Tour Guide in Achieving Tourist’s Satisfaction
Abstract
This study aims to explore the significance of tour guides in ensuring tourist satisfaction, as they play a crucial role in guiding and shaping the travel experience. They are responsible for executing trip itineraries and their proficiency greatly influences the level of satisfaction experienced by tourists. By effectively presenting engaging and accurate information, tour guides enhance the overall trip experience and contribute to tourist satisfaction. Recognizing the pivotal role of tour guides, tourism companies have increasingly emphasized their importance in trip success and customer satisfaction. In recent years, the topic of tourist satisfaction has gained significant attention within the tourism industry, with businesses, seminars, and consumers alike focusing on understanding and meeting tourist needs. This research seeks to illuminate the role of tour guides in enhancing tourist satisfaction.
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