Digital Innovations Transforming Tourism Experiences in Uzbekistan: A Mixed-Methods Approach
Keywords:
Digital innovation, tourism experiences, Uzbekistan, mobile applications, virtual reality, artificial intelligence, mixed-methods approach, technological infrastructure, digital literacy, tourism sector.
Abstract
This study investigates the role of digital innovation in enhancing tourism experiences in Uzbekistan, addressing a significant knowledge gap in the application and effectiveness of digital tools within the country. Employing a mixed-methods approach, the research combines surveys of 500 tourists and interviews with 20 key stakeholders to analyze the implementation and outcomes of mobile applications, virtual reality (VR), and artificial intelligence (AI). Findings reveal that digital technologies significantly improve convenience, engagement, and personalization for visitors. The results underscore the transformative potential of digital innovation, suggesting that strategic investments in technological infrastructure and digital literacy programs are essential for maximizing these benefits in Uzbekistan's tourism sector.
References
An, L. (2024). The role of emotional factors in the acceptance of digital currency: An extended study of a technology acceptance model. Finance Research Letters, 62. https://doi.org/10.1016/j.frl.2024.105090
Akhunova, S., & Askarov, F.R. (2023). Perspectives for the Further Development of Smart Tourism in Uzbekistan. YASHIL IQTISODIYOT VA TARAQQIYOT.
Arora, M., Chaudhary, N., Bhandwal, M., Baig, T., & Patil, P. (2023). AI-Driven Personalized Travel Planning: Enhancing Tourist Experiences in Uzbekistan. 2023 3rd International Conference on Technological Advancements in Computational Sciences (ICTACS), 1317-1322.
Ahmed, M. A. (2024). Evaluating E-court systems in regional governments in developing countries using technology acceptance model. Information Development. https://doi.org/10.1177/02666669241229176
Dewan, N. (2022). How Does AR Technology Adoption and Involvement Behavior Affect Overseas Residents’ Life Satisfaction? Big Data and Cognitive Computing, 6(3). https://doi.org/10.3390/bdcc6030080
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
Gavkhar, M. (2024). Developing language competences of students through digital technologies. AIP Conference Proceedings, 3037(1). https://doi.org/10.1063/5.0198086
Gretzel, U., Werthner, H., Koo, C., & Lamsfus, C. (2015). Conceptual foundations for understanding smart tourism ecosystems. Computers in Human Behavior, 50, 558-563.
Han, H., Lee, J. S., & Lee, C. K. (2019). Extending the technology acceptance model to understand tourism mobile app usage: A case of South Korea. Asia Pacific Journal of Tourism Research, 24(12), 1091-1101.
Jurakulov, S. (2024). Integration aspect in the use of digital technologies for the sustainable development of the timber industry complex of Uzbekistan. E3S Web of Conferences, 548. https://doi.org/10.1051/e3sconf/202454803024
Jung, T. H., tom Dieck, M. C., Lee, H., & Chung, N. (2016). Effects of virtual reality and augmented reality on visitors' experience in museum. In Information and Communication Technologies in Tourism 2016 (pp. 621-635). Springer, Cham.
Kayumovich, K.O., Annamuradovna, F.S., Kamalovna, S.F., Bahodirovich, K.B., & Kudratovna, F.S. (2020). DIRECTIONS FOR IMPROVEMENT DIGITAL TOURISM AND TOURISM INFO STRUCTURE IN UZBEKISTAN.
Kara, M. (2024). Assessing the adoption of the Yavuz Battleship application in the mixed reality environment using the technology acceptance model. Multimedia Systems, 30(2). https://doi.org/10.1007/s00530-024-01277-0
Kim, J., & Law, R. (2015). Smartphones in tourism and hospitality marketing: A literature review. Journal of Travel & Tourism Marketing, 32(6), 692-711.
Narzullaeva, U., & Abzalova, N. (2023). Development of Smart Tourism in Uzbekistan. YASHIL IQTISODIYOT VA TARAQQIYOT.
Neuhofer, B., Buhalis, D., & Ladkin, A. (2015). Smart technologies for personalized experiences: A case study in the hospitality domain. Electronic Markets, 25, 243-254.
Nodirbek, I., & Laban, R. K. (2024). Tourism as a Factor in the Development of Cultural Integration between Tajikistan and Uzbekistan. Journal of Tourism and Environmental Sustainability, 1(1), 1-9.
Tussyadiah, I. P., & Wang, D. (2014). Tourists' attitudes toward proactive smartphone systems. Journal of Travel Research, 53(3), 253-267.
Veselov, M., & Kairisa, N. (2016). Digital transformation of tourism: A case study of Estonia. Tourism Management Perspectives, 19, 142-151.
Wang, D., Park, S., & Fesenmaier, D. R. (2012). The role of smartphones in mediating the touristic experience. Journal of Travel Research, 51(4), 371-387.
Akhunova, S., & Askarov, F.R. (2023). Perspectives for the Further Development of Smart Tourism in Uzbekistan. YASHIL IQTISODIYOT VA TARAQQIYOT.
Arora, M., Chaudhary, N., Bhandwal, M., Baig, T., & Patil, P. (2023). AI-Driven Personalized Travel Planning: Enhancing Tourist Experiences in Uzbekistan. 2023 3rd International Conference on Technological Advancements in Computational Sciences (ICTACS), 1317-1322.
Ahmed, M. A. (2024). Evaluating E-court systems in regional governments in developing countries using technology acceptance model. Information Development. https://doi.org/10.1177/02666669241229176
Dewan, N. (2022). How Does AR Technology Adoption and Involvement Behavior Affect Overseas Residents’ Life Satisfaction? Big Data and Cognitive Computing, 6(3). https://doi.org/10.3390/bdcc6030080
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
Gavkhar, M. (2024). Developing language competences of students through digital technologies. AIP Conference Proceedings, 3037(1). https://doi.org/10.1063/5.0198086
Gretzel, U., Werthner, H., Koo, C., & Lamsfus, C. (2015). Conceptual foundations for understanding smart tourism ecosystems. Computers in Human Behavior, 50, 558-563.
Han, H., Lee, J. S., & Lee, C. K. (2019). Extending the technology acceptance model to understand tourism mobile app usage: A case of South Korea. Asia Pacific Journal of Tourism Research, 24(12), 1091-1101.
Jurakulov, S. (2024). Integration aspect in the use of digital technologies for the sustainable development of the timber industry complex of Uzbekistan. E3S Web of Conferences, 548. https://doi.org/10.1051/e3sconf/202454803024
Jung, T. H., tom Dieck, M. C., Lee, H., & Chung, N. (2016). Effects of virtual reality and augmented reality on visitors' experience in museum. In Information and Communication Technologies in Tourism 2016 (pp. 621-635). Springer, Cham.
Kayumovich, K.O., Annamuradovna, F.S., Kamalovna, S.F., Bahodirovich, K.B., & Kudratovna, F.S. (2020). DIRECTIONS FOR IMPROVEMENT DIGITAL TOURISM AND TOURISM INFO STRUCTURE IN UZBEKISTAN.
Kara, M. (2024). Assessing the adoption of the Yavuz Battleship application in the mixed reality environment using the technology acceptance model. Multimedia Systems, 30(2). https://doi.org/10.1007/s00530-024-01277-0
Kim, J., & Law, R. (2015). Smartphones in tourism and hospitality marketing: A literature review. Journal of Travel & Tourism Marketing, 32(6), 692-711.
Narzullaeva, U., & Abzalova, N. (2023). Development of Smart Tourism in Uzbekistan. YASHIL IQTISODIYOT VA TARAQQIYOT.
Neuhofer, B., Buhalis, D., & Ladkin, A. (2015). Smart technologies for personalized experiences: A case study in the hospitality domain. Electronic Markets, 25, 243-254.
Nodirbek, I., & Laban, R. K. (2024). Tourism as a Factor in the Development of Cultural Integration between Tajikistan and Uzbekistan. Journal of Tourism and Environmental Sustainability, 1(1), 1-9.
Tussyadiah, I. P., & Wang, D. (2014). Tourists' attitudes toward proactive smartphone systems. Journal of Travel Research, 53(3), 253-267.
Veselov, M., & Kairisa, N. (2016). Digital transformation of tourism: A case study of Estonia. Tourism Management Perspectives, 19, 142-151.
Wang, D., Park, S., & Fesenmaier, D. R. (2012). The role of smartphones in mediating the touristic experience. Journal of Travel Research, 51(4), 371-387.
Published
2024-09-12
How to Cite
Ibrokhimov, N. (2024). Digital Innovations Transforming Tourism Experiences in Uzbekistan: A Mixed-Methods Approach. Central Asian Journal of Innovations on Tourism Management and Finance, 5(4), 116-123. https://doi.org/10.17605/cajitmf.v5i4.718
Section
Articles
In submitting the manuscript to the Central Asian Journal of Innovations on Tourism Management and Finance, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal.
- That it is not under consideration for publication elsewhere,
- The publication has been approved by the author(s) and by responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
License and Copyright Agreement
Authors who publish with Central Asian Journal of Innovations on Tourism Management and Finance agree to the following terms:
- Authors retain copyright and grant the Central Asian Journal of Innovations on Tourism Management and Finance right of first publication with the work simultaneously licensed under Creative Commons Attribution License (CC BY 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the Central Asian Journal of Innovations on Tourism Management and Finance published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
