Free internet tools for development and promotion of Kazakhstan tourism products
Abstract
Since the arrival of the Internet, there has been a huge change in the intermediation world. In the past played a very important role the tour operators and the traditional travel agencies because without them the travel process could not been carried out. The choice of this topic and interest is determined by the moment because we live in a world in which things are constantly changing. Internet tools have become very popular among experts in the field of marketing and advertising. Enterprises of direct and indirect tourism spheres use the Internet as a provider of effective tools for designing and promoting tourism products / services. Modern advertising specialists note that over the past 20 years, the volume of advertising has increased by 20 % on the Internet and by 8 % on TV, and in print media it has dec reased by 10 %. The amount of advertising on the Internet will soon overtake TV. Along with the market and popularity of the Internet, SMM is developed. New tools, applications, and platforms are emerged
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