Using SWOT Analysis of Ecotourism to Unlock its Potential for Sustainability. Case study of Urgut, Samarkand
Keywords:
Ecotourism, SWOT Analysis, Natural Resources, Sustainable Development
Abstract
An Ecotourism SWOT analysis will be helpful as tourism industry is experiencing rapid growth in Samarkand. The purpose of the study is not only to analyze current facts but also to outline what needs to be done to use ecotourism as one of the most efficient drivers of sustainable development. Expert opinions from 15 specialists were used to analyze the situation. AHP (Analytic Hierarchy Process) model was used to enhance SWOT analysis. The result of the analysis showed that the area has a variety of distinctive cultural expressions, as well as natural and cultural amenities. However, the problems in the interdisciplinary of the institutions and lack of a wide variety of service forms impede the effective promotion of ecotourism in the area
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Holland K., Larson L., Powell R., Holland W., Allen L., Nabaala M., Tome S., Seno S. & Nampushi J. (2021). Impacts of tourism on support for conservation, local livelihoods, and community resilience around Masaai Mara National Reserve, Kenya. Journal of Sustainable Tourism, 30(11), 2526-2548.
Jafari J. (2005). El Turismo como disciplina científica. Política y Sociedad, Vol. 42(1), 39-56.
Kangas J., Pesonen M., Kurttila M. & Kanajus M. (2001). Integrating the AHP with SWOT Analysis. ISAHP Proceedings.
Kiper T. (2013). Role of ecotourism in sustainable development.
Lapeyre R. (2010). Community-based tourism as a sustainable solution to maximize impacts locally? The Tsiseb Conservancy case, Namibia. Development Southern Africa, 27 (5), 757-772.
Nikalau E., Ierapetritis D. & Tsagaris K. (2011). An evaluation of the prospects of green entrepreneurship development using a SWOT analysis. International Journal of Sustainable Development & World Ecology, 18 (1), 1-16.
Sahahiri R., Griffin A. & Sun Q. (2023). Investigating Ecotourism Opportunities Measurements in a Complex Adaptive System: A Systematic Literature Review. Sustainability, 15 (3), 2678.
Soimin, M. (2023). SWOT Analysis of Ecotourism Destination of Oesina Beach: Challenges, Opportunities, Development Strategies. Jurnal Silva Samalas, 6(2), 1.
Yuksel I., Dag’deviren M. (2007). Using the analytic network process (ANP) in a SWOT analysis - A case study for a textile firm. Information Sciences, 177 (16), 3364-3382.
Abylkassimova, L. (2024). Modern methods of ecotourism management: The experience of Kazakhstan and other countries. Revista Iberoamericana de Viticultura Agroindustria y Ruralidad, 11(33), 222–237. https://doi.org/10.35588/rivar.v11i33.6453
Kabalma, J. (2023). Identification and formulation of social-based sustainable ecotourism development strategies in the Kei Islands. AIP Conference Proceedings, 2805(1). https://doi.org/10.1063/5.0150188
Lukoseviciute, G. (2021). Management priorities from tourists’ perspectives and beach quality assessment as tools to support sustainable coastal tourism. Ocean and Coastal Management, 208. https://doi.org/10.1016/j.ocecoaman.2021.105646
Marlina. (2022). Ecotourism management based on local wisdom for optimizing the function of cave water resources as a prevention of floods and droughts in Wakatobi Regency, Indonesia. Geojournal of Tourism and Geosites, 44(4), 1222–1232. https://doi.org/10.30892/gtg.44406-938
Novianti, R. (2022). Mangrove resource and ecotourism development in Karangsong, Indramayu Regency, West Java, Indonesia. IOP Conference Series: Earth and Environmental Science, 1062(1). https://doi.org/10.1088/1755-1315/1062/1/012039
Petrova, S. (2024). Sustainable development of rural areas in protected territory – a case study from Strandzha, Bulgaria. Ecologia Balkanica, 16(1), 49–57.
Sahani, N. (2021). Application of hybrid SWOT-AHP-FuzzyAHP model for formulation and prioritization of ecotourism strategies in Western Himalaya, India. International Journal of Geoheritage and Parks, 9(3), 349–362. https://doi.org/10.1016/j.ijgeop.2021.08.001
Sobhani, P. (2023). Strategies to manage ecotourism sustainably: Insights from a SWOT-ANP Analysis and IUCN Guidelines. Sustainability (Switzerland), 15(14). https://doi.org/10.3390/su151411013
Suswadi. (2023). Formulating a revitalization strategy for a sustainable mangrove environment with natural and human resource management. IOP Conference Series: Earth and Environmental Science, 1260(1). https://doi.org/10.1088/1755-1315/1260/1/012038
Tien, N. D. (2024). Community-based ecotourism for sustainability: An evaluative analysis of Binh Son district, Quang Ngai province in Vietnam. Social Sciences and Humanities Open, 9. https://doi.org/10.1016/j.ssaho.2024.100807
Titisari, P. W. (2022). Management strategies of mangrove biodiversity and the role of sustainable ecotourism in achieving development goals. Journal of Tropical Biodiversity and Biotechnology, 7(3). https://doi.org/10.22146/jtbb.72243
Published
2024-12-13
How to Cite
Toyirova Shohista Bobobekovna. (2024). Using SWOT Analysis of Ecotourism to Unlock its Potential for Sustainability. Case study of Urgut, Samarkand. Central Asian Journal of Innovations on Tourism Management and Finance, 5(8), 677-685. https://doi.org/10.51699/cajitmf.v5i8.805
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