Statement of the tourism brand of kazakhstan

  • Астанова Балжан Даниярқызы оқытушы, техника және технология ғылымдарының магистрі
  • Хажгалиева Дина Махсетовна аға оқытушы, магистр М.Х.Дулати атындағы Тараз өңірлік университеті
DOI: https://doi.org/10.47494/cajitmf.v2i1.84
Keywords: brand of the territory, image, branding, logo, tourist brand, motto, position

Abstract

This article is dedicated to the study of the branding of the region as a tool to promote the region in the international tourism market. The concept of the brand of the region, its main objectives, as well as the factors that should be taken into account when creating a brand of the region are considered. Examples of successful and low-income tourist brands from around the world, as well as attempts to create a tourist brand of Kazakhstan and opportunities for its creation are told.

References

Кукина Е. Н. Брендинг территорий: сущность и принципы разработки. [Электронный ресурс]: URL: http://cyberleninka.ru/article/n/brending-territoriysuschnost-i-printsipy-razrabotki (дата обращения 01.11.2015)
Малькова В.К., Тишков А.В. Антропология историко-культурных брен- дов территорий, регионов и мест [Электронный ресурс]: URL:
http://www.valerytishkov.ru/engine/documents/document1448.pdf (дата обращения 01.11.2015)
Теоретические основы брендинга города [Электронный ресурс]: URL: http://repetitora.com/teoreticheskie-osnovy-brendinga-goroda (дата обращения 01.11.2015)
Шигапова К.Г. Бренд и имидж территорий: характерные отличия [Элек- тронный ресурс]: URL: http://conference.osu.ru/assets/files/conf_reports/conf9/346.doc (дата обращения 01.11.2015)
baigenews.kz:https://baigenews.kz/news/kontseptsiya_turisticheskogo_brenda_kazahstana_predstavlena_v_astane/
Published
2021-01-10
How to Cite
Астанова Балжан Даниярқызы, & Хажгалиева Дина Махсетовна. (2021). Statement of the tourism brand of kazakhstan. Central Asian Journal of Innovations on Tourism Management and Finance, 2(1), 59-63. https://doi.org/10.47494/cajitmf.v2i1.84
Issue
Vol 2 No 1 (2021): January 2021
Section
Articles

In submitting the manuscript to the Central Asian Journal of Innovations on Tourism Management and Finance, the authors certify that:

  • They are authorized by their co-authors to enter into these arrangements.
  • The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal.
  • That it is not under consideration for publication elsewhere,
  • The publication has been approved by the author(s) and by responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
  • They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
  • They agree to the following license and copyright agreement.

License and Copyright Agreement

Authors who publish with Central Asian Journal of Innovations on Tourism Management and Finance agree to the following terms:

  1. Authors retain copyright and grant the Central Asian Journal of Innovations on Tourism Management and Finance right of first publication with the work simultaneously licensed under Creative Commons Attribution License (CC BY 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the Central Asian Journal of Innovations on Tourism Management and Finance published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.