The Quality Of Iraqi Airport Services And Its Impact On The Volume Of Tourist Demand: An Analytical Study Of The Factors Of Attraction In Choosing The Airport By Travelers
Abstract
Our research aims at the quality of Iraqi airport services and their impact on the size of tourist demand: an analytical study of the factors of attraction in choosing the airport by travelers to analyze the impact of the quality of basic and complementary services in Iraqi airports on the level and size of tourist demand, as well as to shed light on the factors influencing the preparation of the airport to be a tourist attraction for travelers, and to provide appropriate solutions to improve these services on the one hand, and to enhance competitiveness in Iraqi airports on the other hand. The research sample included (177) travelers through Iraqi airports, the percentage of males among them was (72.3%) and females (27.7%), and the ages of travelers ranged from (16) years to more than (56) years, with different educational attainment. The number of trips for travelers through Iraqi airports ranged from one round trip to more than (16) trips. One of the most important conclusions of the research is the existence of a significant relationship between the attractiveness of the airport and both the quality of basic and complementary services. The quality of basic services must be available to achieve passenger satisfaction, and their presence alone is not enough to make the airport attractive, as complementary services add value to the tourist experience for tourists; in search of comfort and enjoyment even while they are at the airport.
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