Маркетинговые стратегии в туризме: роль, значение и особенности

  • Аймен А.Т. доктор э.н., кафедра «Менеджмент»
  • Койбек Айдын магистрант, кафедра «Менеджмент» Таразский региональный университет им.М.Х.Дулати
DOI: https://doi.org/10.47494/cajitmf.v2i2.86
Keywords: strategy, Marketing Strategies

Abstract

Слово «стратегия» произошло от греческого strategos – «искусство генерала». Военное происхождение этого термина не должно вызывать удивления. Именно strategos позволило Александру Македонскому завоевать мир

References

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Диденко, Н.И. Международный маркетинг: Учебник для бакалавров / Н.И. Диденко, Д.Ф. Скрипнюк. - Люберцы: Юрайт, 2015. - 556 c.
Кирьянова, Л. Г. Маркетинг и брендинг туристских дестинаций: учебное пособие для магистратуры / Л. Г. Кирьянова. — Москва: Издательство Юрайт, 2019. — 264 с.
Published
2021-02-16
How to Cite
Аймен А.Т., & Койбек Айдын. (2021). Маркетинговые стратегии в туризме: роль, значение и особенности. Central Asian Journal of Innovations on Tourism Management and Finance, 2(2), 8-12. https://doi.org/10.47494/cajitmf.v2i2.86
Issue
Vol 2 No 2 (2021): February 2021
Section
Articles

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