Tourist Demand and Preferences for Sustainable Tourism in Samarkand
Abstract
Sustainable tourism represents an essential development mechanism for historical cities although Samarkand has yet to fully explore sustainability integration in its tourism model. The research examines sustainable tourism choices and preferences of tourists visiting Samarkand by filling a knowledge gap regarding how sustainability affects touristic decisions. The research merges quantitative survey responses from international and domestic visitors with qualitative interviews from stakeholders to evaluate eco-accommodation perception alongside issues in heritage protection and community tourism styles. The analysis demonstrates a high level of stakeholder engagement with sustainable tourism yet poor infrastructure coupled with minimal policy support together with minimal stakeholder awareness prevents successful implementation. The outcomes show that Samarkand must strike a proper equilibrium between cultural heritage preservation alongside sustainability tactics to boost its worldwide competitive position. The research findings demonstrate the necessity of multi-partner collaborative action between government officials and operators together with local residents to create and advertise sustainable tourist practices. Future investigations need to investigate long-term market patterns and economic effects throughout historical destinations together with comparative studies between Samarkand and other places to create an extensive plan for sustainable tourism development in cultural centers.
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