Image of the institution as a guarantee of success in restaurant business
Abstract
Қоғамдық тамақтану орындарының имиджін әзірлеу және іске асыру процестерін зерделеуді негізгі ұғымдарды, оның ішінде форматты. Мейрамхананың форматы – бұл бизнес сызбасы, белгілі бір коммерциялық тамақтану объектісін берудің стандартталған нысаны. Кофе, шай, кептіру сияқты форматтар бар. Әлемнің кӛптеген елдерінде мейрамханалардың ӛз форматтары бар. Мысалы, Италияда – пиццерия, Швецияда – буфет, Венада – дәмхана, Америкада бұл даймерлер. Басқаша айтқанда, мейрамхананың форматы – тексерілген, сыналған бизнес-схема.
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